Ever thought while driving your manual transmission car that why the gear knob wasn’t designed in 1–2–3–4–5-R sequence? Imagine how difficult it would have been to shift the gear “1 to Rear” or the other way around. We come across such things thousand of times or maybe more than that but ignore a Usability implementation.
Three Click Rule
“Efficiency, Memorability, Learnability, Error Tolerance and Satisfaction” are the five base pillars of Usability. These five elements are considered to provide ease to the user while using the product. One of the factors to provide ease of use is the number of times a user needs to click or tap in order to perform a task.
Every UX practitioner should have this navigation goal to eliminate the non-destination action to reduce the Motor and Cognitive load.
Break the rule is the “Rule” too…
The number of clicks can’t be important than the ease of information or the navigation. Sticking on the 3 click rule can lead to a usability problem.
An e-commerce website can have a multi-level grouping of products. One of the case studies by “Jakob Nielsen’s usability tests found that ability to find products on an e-commerce site increased by 600% after the design was changed 4 clicks from the homepage instead of 3”.
Conclusion
The secret recipe of usable products is to have balanced user interaction with NO EXTRA CLICKS. Simple navigation with ease of access to reach the product to be provided to the user.
REDUCE EFFORTS, NOT CLICKS FOR A BETTER UX
